May 22, 2018
The arrival of General Data Protection Regulation, also known as GDPR, is expected to set a new standard for consumer rights regarding their data. While the regulation presents a variety of implications for brands, whether it be the systems and processes required to comply, or the protection of user information and...
May 8, 2018
Before executing any type of creative campaign, it’s crucial that its foundational elements be outlined in the form of a well-thought-out creative brief. Essentially, a good creative brief does the heavy lifting, allowing your creative team to bring to life the message you want to communicate, and develop the most...