The Marketing Remix

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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

Influencer Marketing: Building Authentic Connections

Aug 24, 2018

Under the right circumstances, influencer marketing can be an effective avenue for brands to interact and connect with their consumers. While a variety of components make for a successful influencer campaign strategy – solid "brand alignment" between brands and influencers, authentic and meaningful engagement, and...

Advertising on Amazon: Is Your Brand Primed for An Emerging Ad Platform?

Aug 10, 2018

Efficiency. Automation. Pricing. Since it started selling books in 1997, Amazon has used those same principles to enter and/or disrupt market after market. Now, they’re hoping to do the same to the advertising industry. Despite competition from Facebook and Google, Amazon is ready to enter the programmatic...