Jul 31, 2026

As the marketing industry and the world at large continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course data. To better understand the reality of today's marketing landscape and the tools at our disposal, we present our Tools of the Trade episode...

Apr 16, 2026

Most marketers are still experimenting with AI. Today's guest didn't experiment. She transformed an entire business school around it. Poets and quants called it the most consequential AI transformation in business education. So what does that actually mean operationally? And what happens when a CMO decides AI isn't...

Feb 17, 2026

Today we're taking a wide angled look at the state of higher education marketing, an industry under increasing pressure to drive enrollment, prove impact, and adapt to rapidly changing student expectations, all while navigating complex institutional realities. From how prospective students discover and evaluate schools,...

Feb 3, 2026

What does it take to market a portfolio of premium spirits that spans legacy brands, celebrity partnerships, and global audiences? Today, we're joined by Susan Gibbons, head of marketing at Infinium Spirits to talk about how she leads a complex brand ecosystem and what it really means to be consumer obsessed in a...

Nov 11, 2025

Marketing is often confused with promotion, but really it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and ultimately sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present...