Dec 28, 2018
With choices ranging from beer, to wine, to liquor, and back again, consumers are afforded bottomless options when it comes to their purchase of alcoholic products. To help marketers better understand these shoppers, we present our In the Buyer’s Head episode series, where we answer the question: “Why do people...
Dec 14, 2018
From PPC and CRM to KPIs and CRO, marketers love their acronyms. But here’s one acronym you might not be familiar with: WCAG, also known as Web Content Accessibility Guidelines. Like the name implies, WCAG is a step-by-step set of technical requirements allow your website accessible to everyone, including those with...
Nov 30, 2018
Who doesn’t love the feel of a new pair of shoes? While footwear remains one of our most beloved retail purchases, few industries experience more frequent shifts in consumer behaviors, preferences, and demands. To help marketers better understand these shoppers, we present our In the Buyer's Head episode series, where...
Nov 16, 2018
When you hear the word search, you probably think of Google. But what if we told you that Amazon has become the king of (product) searches? While consumers once relied on search engines (such as Google) for product info, price comparisons, and so on – more than 50% of consumers now find themselves heading directly to...
Nov 2, 2018
To compete in today’s fast paced landscape, brands know they need to be better from the inside out. In the past (see Mad Men era), the old model for brands meant developing an external brand image to influence its consumers. Since then, the art of creating a brand has evolved from logo design and ad placements to a...