Feb 24, 2018
The brand-safety storm that raged throughout most of 2017 highlighted how little many advertisers know about their media investments. While some of this is due to downright shady behavior (i.e. display ad fraud, agency kickbacks, etc.), the core issue is a lack of fundamental transparency between advertisers and their...
Feb 23, 2018
So, you’re ready to add Amazon to your channel mix, but where do you start? How do you sell on Amazon and what are the most crucial elements to success on the platform? We break down what a brand needs in order to start selling on Amazon, from assessing their product selling strategy to on-page optimization and...