Oct 19, 2018
Content marketing and search engine optimization (SEO) are integral parts of the modern marketing mix, yet they often operate as separate services, achieving different goals, with their own sets of KPIs. The reality is, content marketing and SEO don’t function in a silo, but instead should complement one another to...
Oct 5, 2018
In marketing today, the term “content” encompasses anything in any medium. So, what exactly is “content marketing”? While, content presents itself in various forms, whether it be product content, sales content, user-generated content and so on, content marketing concerns itself with a strategic solution to a...