Aug 10, 2018
Efficiency. Automation. Pricing. Since it started selling books in 1997, Amazon has used those same principles to enter and/or disrupt market after market. Now, they’re hoping to do the same to the advertising industry. Despite competition from Facebook and Google, Amazon is ready to enter the programmatic space, aggressively expanding infrastructure and hoping brands will ultimately buy ad space on its websites and through its platform. How can eCommerce brands position themselves to navigate, purchase and scale within Amazon’s ad platform? In this episode, we’ll discuss Amazon’s expansion into the ad buying space and what it means for marketers.