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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. GDPR: What it Means for Media

GDPR: What it Means for Media

May 22, 2018

The arrival of General Data Protection Regulation, also known as GDPR, is expected to set a new standard for consumer rights regarding their data. While the regulation presents a variety of implications for brands, whether it be the systems and processes required to comply, or the protection of user information and data, it will undoubtedly have a substantial impact on those running paid media. In this episode, we'll break down GDPR, its ramifications, and what the regulation means for targeting and DMPs.