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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. Media Transparency: Show Me The Money

Media Transparency: Show Me The Money

Feb 24, 2018

The brand-safety storm that raged throughout most of 2017 highlighted how little many advertisers know about their media investments. While some of this is due to downright shady behavior (i.e. display ad fraud, agency kickbacks, etc.), the core issue is a lack of fundamental transparency between advertisers and their marketing partners. Lauren Curtin, Business Manager, and Emily Spears, Media Manager of Display and Social Advertising at Red Door Interactive join The Marketing Remix as they explore the recent transparency issues in media buying and give tips to brands on how to vet both their media agencies and vendors.