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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. Selling on Amazon: Things to Know Before You Start

Selling on Amazon: Things to Know Before You Start

Feb 23, 2018

So, you’re ready to add Amazon to your channel mix, but where do you start? How do you sell on Amazon and what are the most crucial elements to success on the platform? We break down what a brand needs in order to start selling on Amazon, from assessing their product selling strategy to on-page optimization and sponsored listings. Heather Molina, Sr. Director of Paid and Earned Media, and Zach Leffers, Strategic Planner at Red Door Interactive join The Marketing Remix, as they discuss topics such as Amazon FBA, seller central vs vendor central, and how to utilize SEO for Amazon.