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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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The Importance of Data Quality (Garbage In, Garbage Out)

Mar 14, 2018

We don’t know who exactly coined the phrase, "garbage in, garbage out,” also known as GIGO, but the term serves as a great metaphor for the relationship between data and marketing.  

While every enterprise is drowning in data, marketers have a particularly herculean task in wrangling it. A marketer’s function becomes even more complex as MarTech stack proliferation and fragmentation causes their data to splinter into more and more silos. Often times, the result is “garbage in, garbage out,” whether it be inaccurate reporting, poor decision-making, and so on. With big data, comes big responsibility. So, what can brands do to improve the quality of their own data?