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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. Tools of the Trade: Click to Cart—What Retail Media Can Actually Prove, with RMIQ

Tools of the Trade: Click to Cart—What Retail Media Can Actually Prove, with RMIQ

Jul 31, 2026

As the marketing industry and the world at large continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course data. To better understand the reality of today's marketing landscape and the tools at our disposal, we present our Tools of the Trade episode series. In this episode, we sit down with Mat Drela, retail media expert, author and path to purchase, 40 under 40 honoree at RMIQ, Red Door's exclusive retail media specialist partner. We cut through the hype to explain what retail media really is, why its closed loop measurement changes the game for challenger brands, and how the purchase data it generates can sharpen a brand's entire marketing plan.

In this episode, we cover:

  • What is retail media beyond Amazon?
  • How does retail media close the loop?
  • Why does retail media benefit challenger brands?
  • Is ROAS enough to measure retail media success?
  • How can retail media data shape brand strategy?
  • Where do purchase signals add value?
  • How should brands get started with retail media?

Want to take the conversation further? Join us for our webinar, Click to Cart: How Retail Media Closes the Loop Between Ad & Sale, on Tuesday, August 25, at 10:00 a.m. PT.