Preview Mode Links will not work in preview mode

The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

  1. All Episodes
  2. WTF is MarTech? Hint: You’re Already Using It

WTF is MarTech? Hint: You’re Already Using It

Mar 19, 2021

What’s in your MarTech stack? If you’re scratching your head, you’re not alone. MarTech (aka Marketing Technology) is any tool marketers use to get work done. With more than 7,000+ out there, chances are, you’re using one right now. And a stack is just fancy-talk for a “collection” of MarTech tools. In this episode, Ron Hadler, Red Door’s VP of Data & Innovation, will explain why MarTech (and data science) are so important. Plus, he’ll explain how to choose the best MarTech tools for your biz.