Mar 28, 2018
As voice search continues to expand, brands will be faced with a genuine obstacle that affects many areas of search engine optimization. How should brands (more so us, agencies) adapt and optimize their processes to accommodate the changes precipitated by voice search? The Marketing Remix interviews John Faris, VP...
Mar 14, 2018
We don’t know who exactly coined the phrase, "garbage in, garbage out,” also known as GIGO, but the term serves as a great metaphor for the relationship between data and marketing.
While every enterprise is drowning in data, marketers have a particularly herculean task in wrangling it. A marketer’s...