Mar 19, 2021
What’s in your MarTech stack? If you’re scratching your head, you’re not alone. MarTech (aka Marketing Technology) is any tool marketers use to get work done. With more than 7,000+ out there, chances are, you’re using one right now. And a stack is just fancy-talk for a “collection” of MarTech tools. In this...
Mar 5, 2021
Like peanut butter and jelly, some things are just better together. Search engine optimization (SEO) and paid search advertising are no exception. Think about it: SEO itself can be virtually cost-free, yet the results can take some time. And, while paid search gets you immediate results, it’s expensive. But together,...