Preview Mode Links will not work in preview mode

The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

  1. All Episodes
  2. Brand, Performance, or Both? Where You Show Up Matters

Brand, Performance, or Both? Where You Show Up Matters

Mar 15, 2019

The marketing landscape is a busy and crowded place – so, standing out requires big thinking from both the agency and the client. But if agencies want to push their best ideas forward, then they must appreciate the environment in which their clients operate. This means taking into consideration not only the risks involved with those ideas, but the tools, content, data, and perspective required to get buy-in. In this episode, we’ll discuss the agency-client dynamic, balancing brand and performance, and more.