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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. In the Buyer's Head: Beer, Wine & Spirits

In the Buyer's Head: Beer, Wine & Spirits

Dec 28, 2018

With choices ranging from beer, to wine, to liquor, and back again, consumers are afforded bottomless options when it comes to their purchase of alcoholic products. To help marketers better understand these shoppers, we present our In the Buyer’s Head episode series, where we answer the question: “Why do people shop where they shop?” In this episode, we’ll discuss where shoppers are buying beer, wine and spirits, how they discover new alcohol brands and products, the impact of Amazon, and how alcohol brands can improve their digital shopping experiences.