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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. Is It Content or Content Marketing?

Is It Content or Content Marketing?

Oct 5, 2018

In marketing today, the term “content” encompasses anything in any medium. So, what exactly is “content marketing”? While, content presents itself in various forms, whether it be product content, sales content, user-generated content and so on, content marketing concerns itself with a strategic solution to a strategic problem – it’s about delivering a consistent customer experience (i.e. content) across the buyer’s journey, and using content to specifically support top-of-funnel marketing activities (i.e. content marketing). In this episode, we’ll discuss “content”, its relationship to other marketing tactics and how it benefits the marketer and the consumer.