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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

Mar 1, 2019

In this episode, we sit down with David Kahan, Chief Executive Officer at Birkenstock Americas – a footwear brand dedicated to crafting quality products and improving the lifestyles of its customers, since 1774.  Much like any heritage brand, Birkenstock’s popularity has come in waves – in the '60s, ’70s, '90s and today, it is once again, acclaimed by outdoors enthusiasts, celebrities, models – and now influencers – alike. This is due in part to a renewed strategy that Kahan has put in place in his time with the company, and a philosophy of maintaining the heritage of the brand, while finding new and innovative ways to create excitement with consumers.