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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. SEO vs. Content Optimization: What’s the Difference?

SEO vs. Content Optimization: What’s the Difference?

Oct 19, 2018

Content marketing and search engine optimization (SEO) are integral parts of the modern marketing mix, yet they often operate as separate services, achieving different goals, with their own sets of KPIs. The reality is, content marketing and SEO don’t function in a silo, but instead should complement one another to build a robust, results-focused marketing strategy. In this episode, we’ll discuss what it takes to integrate the two tactics, our process for creating relevant consumer content that also drives qualified search traffic to your channels, the importance of search intent vs. keyword ranking, and more.