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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry’s ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly—all within your 20-minute commute to work.

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  2. Social Listening: Using Audience Insights to Guide Strategy

Social Listening: Using Audience Insights to Guide Strategy

Mar 29, 2019

“Listen before you speak.” As individuals, we (should) understand the importance of listening and thoughtful communication. As marketers, we haven’t always had the strategies or tools to do so, at least at scale. Enter social listening – which allows you to track, analyze, and respond to conversations about your brand and industry online, in real time. In this episode, we explore social listening, its impact on audience research, ways to incorporate the tactic into your social media strategy, and more.